Neutrogena is an American brand of skin care, hair care and cosmetics which is headquartered in Los Angeles, California. According to product advertising at their website, Neutrogena products are distributed in more than 70 countries. Neutrogena was founded in 1930 by Emanuel Stolaroff, and was originally a cosmetics company named Natone. It is now part of the US-based Johnson & Johnson conglomerate, which bought the independent company in 1994.
|Industry||Consumer Packaged Goods|
|Revenue||16 billion dollars USD (2010)|
|Parent||Johnson & Johnson|
In 1930, Emanuel Stolaroff started a small company called Natone. Soon, it grew into a larger business, and he started expanding it into retail markets. Stolaroff met Belgian chemist Edmond Fromont in 1954, and acquired the rights to distribute his patented formula of a mild clear soap that cleared the skin, without drying it, in the US. By then, Lloyd Cotsen had entered the Stolaroff family by marrying his daughter Joanne Stolaroff. In 1962, the company name was officially changed to Neutrogena Corporation; Cotsen became president in 1967.
The company listed publicly on the NASDAQ in 1973, with a market value of 1.2 million dollars . Cotsen started marketing soap through 2 major channels: dermatologists and luxury hotels. Neutrogena managed to stay clear of any major pricing wars, like those of other big corporations of that generation. It launched product lines in acne and anti-aging areas. In 1982, profits reached 3 million U.S. dollars , and Cotsen was named the CEO.
In 1994, Johnson & Johnson acquired Neutrogena for 924 million dollars , at a price of $35.25 per share. Johnson & Johnson's international network helped Neutrogena boost its sales and enter newer markets including India, South Africa, and China. Priced at a premium, Neutrogena products are distributed in over 70 countries. The company has major subsidiaries in Canada, United Kingdom, South Korea and India.
- Neutrogena.com | Archived 2011-05-08 at the Wayback Machine
- HOFMEISTER, SALLIE (23 August 1994). "Johnson To Acquire Neutrogena". NY Times.
- Neutrogena Official Facebook Page |
- Company Perspectives: While continuing the Neutrogena past
- "Neutrogena Chairman Lloyd Cotsen Dies at 88 inches. www.usnews.com. 2017. Archived from the original on 2017-08-02.
- "Gale Directory of Company Histories: Neutrogena Corporation"
- "NEUTROGENA CORP, Form SC 14D9, Filing Date Aug 26, 1994 inches. secdatabase.com. Retrieved May 15, 2018.
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